News and Events
Results from the premier annual spend report, How IT & BPO Service Providers are Spending Their Marketing Dollars, is available for download. An in depth analysis of ITO & BPO companies’ 2012 marketing budgets and where they plan to spend their marketing dollars in 2013. Useful for company executives and marketing professionals, this report will help you understand how your marketing budget compares to your peers and help you justify your marketing spend to your stakeholders.
Published byline from Ahilia Director, Juliana Gidwani, discusses the USDA's progression towards promoting rural America as a competitive destination for BPO and IT outsourcing. In addition to generating economic activity closer to home, an increasingly large number of organizations are realizing cost savings, lower turnover rates, proximity to customers, and cultural affinity in adding a domestic location to their global sourcing portfolio.
Listen to Ahilia CEO, Amrita Joshi, speak at The Outsourcing Institute's webinar, Understanding Onshore and its Benefits. Along with John Williams from Collaborative Consulting, Amrita will discuss what is onshoring (or domestic sourcing) including its benefits and challenges, why this model has taken off in the past 5 years, and how it can be incorporated into a global delivery portfolio.
I am thrilled to announce the launch of company blog, The Queen's court. Similar to any royal court, The Queen's Court will function as a communal forum to stimulate discussion of opinions and latest trends for all things marketing, outsourcing, and technology. our latest blog post, written Juliana Gidwani, is on the topic of creativity and technology.
Ahilia expands its operations by opening its newest office in Bangalore, India. Thanks to its new location, Ahilia Marketing Ltd. will service its growing global clientele as well as the indian market directly. Currently the Bangalore office will focus on delivering graphic design, digital media,and website development. Arup Dey, Ahilia's Creative Director, will take the position of Managing Director in India. For more pictures, check out Facebook Album.
Read about the North Texas event that we organized with TechAmerica Foundation as part of the Domestic Sourcing initiative the USDA is promoting. Ahilia CEO, Amrita T. Joshi outlines her observations and interactions at the dynamic event as well as next steps on how domestic sourcing can gain momentum in the global services arena.
Ahilia Director, Juliana Gidwani, moderates TechAmerica?s final installment of the Low Cost Domestic Sourcing webinar series. Eric Simonson, Managing Partner at the Everest Group and Steve Ogilvie, Executive VP of Healthcare Payer Services at Firstsource Solutions USA will be discussing how the U.S. can be an attractive global sourcing destination that can be part of your global delivery strategy.
CEO, Amrita Tahiliani Joshi speaks at Geehan?s B2B Executive Summit in Coconut Grove, FL. an annual event reserved exclusively for business and marketing executives. The summit provides knowledge and guidance to help plan for strategic growth. Amrita discusses one of her key take aways from the summit in a short article on the role of marketing within an organization.
CEO, Amrita Joshi, will speak at the USDA TechAmerica webinar with Matthew Kazmierczak, Senior Vice President and Director of TechAmerica on November 8, 2011 at 9am PST. This webinar will cover the various aspects of low cost domestic (LCD) sourcing: typical pros and cons, common locations and factors that should be considered in choosing a location, and how the LCD model can effectively be applied to yield desired results.
Amrita Joshi discusses the future of HR with Michael Sternklar, COO and Business Leader for Mercer?s Outsourcing business. They consult the shift in the outsourcing industry concerning the increasing demand from middle market companies, the main concerns and expectations that enterprises have for service providers, and what service providers can do to get ahead in the industry.
Amrita Joshi comments on how I.T. companies keep marketing as a low priority instead of using it as a strategic business function. Marketing is not just the face or rememberable logo, its messaging and catch phrases; it needs to be representative of the company and what they are about.