Although
the entire global services market has been growing extraordinarily, most
service providers still struggle to differentiate themselves in the eyes
of global clients. Most service providers have a hard time pointing out
why exactly they won or lost an opportunity and most buyers complain that
all the global firms appear to be saying the same thing. Global Service
providers need to clearly communicate what they offer and specifically,
how they differ from their competitors. Doing this effectively will not
only help solidify their brand, but will help them target clients more
effectively - consequently winning more deals.
Ahilia helps their clients communicate effectively to the external world
by offering a full-range of sales and marketing services specifically
geared towards the global IT and BPO services industry. Our focus is not
simply on handing over a good marketing strategy, but being able to develop
a concrete plan and execute all facets of the plan in partnership with
our clients. Whether, you are a large provider wanting assistance with
a specific offering or a small provider needing end-to-end marketing support,
Ahilia has the market insight and experience to help your company reach
the next level of growth.
Ahilia is not a general marketing consulting firm. We
only work with IT and BPO services companies because we have in-depth
knowledge of the global services space. Ahilia’s consultants are
all senior executives with extensive experience in global services. Our consultants have been buyers, suppliers and advisors in the global sourcing space since its initiation.
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Ahilia offers the following
services to service providers:
Ahilia Marketing Solution
End-to-end marketing solution for small and medium sized service providers that provides a broad range of marketing services on an ongoing basis
Service Portfolio Definition
Define a set of service offerings that is tailored to your company’s competencies, resources and solutions
Marketing Strategy
Develop a detailed go-to-market strategy for a specific set of service offerings including defining positioning and messaging platforms
Branding
Lead strategic and tactical branding initiatives such as developing brand strategy, key messaging, corporate identity, collateral and website development
Content Creation
Develop custom content such as whitepapers, newsletters, webinars and in-depth research papers
Conference Marketing & Custom Events
Maximize lead generation and branding efforts at events by executing pre-event marketing, event planning and logistics, target prospecting and post-event marketing
Sales Support
Develop frameworks, tools and processes to support sales including creating proof points, case study development, sales presentation development, sales coaching and RFP/bid response support
Influencer Management
Develop and assist in executing a program to influence analysts, sourcing advisors and other influencers
Public Relations
Develop and execute a PR and media program targeting buyers and influencers of global services
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Service Providers
